Join David Booth for an in-depth discussion in this video Understanding how search engines index content, part of SEO Foundations.
- It's important to understand…how search engines discover new content on the web…as well as how they interpret the locations of these pages.…One way that search engines identify new content…is by following links.…Much like you and I will click through links…to go from one page to the next,…search engines do the exact same thing…to find an indexed content.…Only they click on every link they can find.…If you wanna make sure that search engines pick up…your new content, an easy thing to do…is just make sure you have links pointing to it.…
Another way for search engines to discover new content…is from an XML sitemap.…An XML sitemap is really just a listing…of your page's content in a special format…that search engines can easily read through.…You or your webmaster can learn more about…this specific syntax and how to create these XML sitemaps…by visiting sitemaps.org.…Once you've generated your sitemaps,…you can submit them directly to the search engines.…And this gives you one more way to let them know…when you add or change things on your site.…
Author
David Booth
Released
12/15/2014This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is SEO?
- Understanding how search engines index content
- Researching keywords
- Using SEO tools
- Optimizing pages for keywords
- Optimizing code and site structure
- Building links to your content
- Optimizing nontext components of a webpage
- Analyzing content quality
- Defining your audience, topics, angle, and style
- Promoting your content via social media
- Measuring SEO effectiveness
- Setting up Google+ Local
- Optimizing ecommerce sites for search
- Configuring sites for mobile
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 16s
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1. Overview of SEO
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Setting SEO expectations2m 46s
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2. Keywords: The Foundation of SEO
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How to research keywords3m 30s
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Ongoing keyword evaluation2m 13s
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3. Content Optimization: How Search Engines and People View Webpages
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Optimizing site structure3m 47s
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Analyzing content quality2m 33s
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4. Content Optimization: Technical SEO
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Leveraging microformats2m 35s
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Using Google Webmaster Tools6m 53s
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Using Bing Webmaster Tools3m 43s
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5. Long-Term Content Planning
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Getting ideas for content3m 58s
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6. Link-Building Strategies
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Building external links4m 13s
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7. Measuring SEO Effectiveness
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Measuring SEO performance4m 19s
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Analyzing keywords4m 39s
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Analyzing links4m 41s
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8. SEO for Ecommerce
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Producing ecommerce content2m 34s
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9. Local Search
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Managing your citations5m 3s
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10. Mobile SEO
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Understanding mobile SEO1m 55s
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Conclusion
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Video: Understanding how search engines index content