Understanding cultural considerations

- We've mentioned this previously,…but when researching keywords for multilingual content…we tend to focus on getting direct translations…of our primary lists and pages out the door,…and of course, there are the realistic limitations…of just how much we can do given time, money, and resources.…But in a perfect world, we'll take that extra step…to really interpret meanings, local market conditions,…and local cultural considerations.…Sure, we know to target the right language…and/or the right region for each page,…and we've already focused on how to provide…Search Engines with the signals needed to be discovered,…but what you really want to be thinking about…throughout your keyword research,…are finding the words that will not only resonate…with your local visitors, but also fuel a need…for them to click through to your website.…

You'll also need to be open…to completely new keywords concepts to explore,…as well as throwing out others…that don't make sense in local contexts.…Researching multilingual keywords requires a keen knowledge…