Source and medium in Google Analytics

- Within Google Analytics, … you'll have the opportunity to evaluate … where your traffic is coming from. … In other words, how you're acquiring visitors. … You might be driving traffic from a LinkedIn post … or perhaps through a mention on a blog. … Within Google Analytics, … this will be tracked as a source. … Simply put, source is wherever … your website traffic originated from. … It's wherever a visitor was … right before they arrived on your website. … For example, if I visited your website … after conducting a Google search, … then Google Analytics will show … the traffic source as Google. … Now you'll often see source paired with medium … and the medium is the general category of the source. … So Google would be classified … as having a medium of organic for organic search. … Yahoo would also be classified as organic. … Now on that same notion, … traffic with the medium of social … could have a source of say LinkedIn, … Twitter or even Instagram. … Medium is helpful for looking at a zoomed out view. …