From the course: Google Analytics Quick Start

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Source and medium in Google Analytics

Source and medium in Google Analytics

From the course: Google Analytics Quick Start

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Source and medium in Google Analytics

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- Within Google Analytics, you'll have the opportunity to evaluate where your traffic is coming from. In other words, how you're acquiring visitors. You might be driving traffic from a LinkedIn post or perhaps through a mention on a blog. Within Google Analytics, this will be tracked as a source. Simply put, source is wherever your website traffic originated from. It's wherever a visitor was right before they arrived on your website. For example, if I visited your website after conducting a Google search, then Google Analytics will show the traffic source as Google. Now you'll often see source paired with medium and the medium is the general category of the source. So Google would be classified as having a medium of organic for organic search. Yahoo would also be classified as organic. Now on that same notion, traffic with the medium of social could have a source of say LinkedIn, Twitter or even Instagram.…

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