Join Brad Batesole for an in-depth discussion in this video Setting up a blog, part of Online Marketing Foundations.
- [Voiceover] One of the fastest ways to set up a blog and get your content on the web is to use Wordpress.com. I'm here on Wordpress.com, and you'll notice that you have two options on the screen. You can either create a website or create a blog. Now, Wordpress can be the back end to both a website, which you could use for your marketing purposes or to promote your personal brand, or a blog, as a way to really share your thoughts with, say, your friends or fans. In this case I'm going to select Create a Blog, since we're talking about creating a blog for the purpose of content marketing.
So this is going to be strictly writing content that's going to be published in a blog format. Let's select the option. We'll choose what our blog is about. For example, we could choose Business Services and then say, for example, Restaurants. From here we can choose a theme. You can always switch to a different theme later, but you can explore these to see if something really resonates with what you'd like your blog to look like. I'll select this option in the upper right-hand corner, and now we need to enter in a domain. You'll see below that you can choose to either use a free domain, which is going to be something.wordpress.com, or if you wanna use a domain that doesn't have wordpress in it, for example yoursite.com.
They're going to charge you $18 a year. The other option is to choose Map It here at the bottom of the screen, and that'll allow you to use a domain that you already own and point it to your Wordpress blog. We can type in hplussport as our keyword. Let's say, for example, I'm making a domain for them. Here we can see the options. So here's some domain names that we can purchase. I'm going to Select the Free option here. Next, we're going to pick a plan, and these goes from Free on up.
You'll see for each you can get an idea of what is available to you. And if you'd like, you can select Learn More, which is going to bring you up to this comparison view. That'll show you what each of the plans provides you. With the free option, you're going to have advertisements displaying on your blog. And if you're going to be using this for your own business perspectives, ads might not be the best user experience, in which case you may explore paying as little as $99 a year. Just to show you the rest of the process, I'm going to select the free plan, and we'll enter in an e-mail address, choose a user name, and select a password.
And then I'll choose Create My Account. From here, Wordpress is gonna build the account, add the domain, add our theme, and enroll us in that free plan. At this point, Wordpress is going to walk us through its interface. It's going to welcome us, and here we can see that we can manage the site from this menu on the left-hand side. When I select the prompt that appears, it's going to remove it and take us to an overview of our blog. You can see there's nothing here. So if you're ready, you can choose the Get started here link, and that's going to take us into an option that'll allow us to start blogging.
Now, at the top of the screen we have to verify our e-mail address. I haven't done that yet. But it's as simple, at this point, as creating a title for the article, adding in some content. You could modify the post by following these prompts on the left-hand side of the screen and then choose Publish. And just like that, we've published our post on our first blog. Now, there is so much more that you can do here in Wordpress, so you might wanna take a look at the Wordpress Essential Training Course here on Lynda.com to go deeper into all of those features.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is online marketing?
- What makes a website effective?
- Working with a designer or developer
- Creating engaging web copy
- Understanding online analytics
- Using goal and event tracking
- Exploring the conversion funnel
- Defining key performance indicators (KPIs)
- Understanding SEO techniques
- Conducting keyword research
- Creating a content strategy
- Leveraging local SEO
- Understanding who's on social media
- Marketing with Facebook, Twitter, LinkedIn, and Pinterest
- Creating compelling video marketing campaigns
- Building an email marketing plan
- Measuring the success of your marketing efforts
- Setting up a blog
- Running A/B marketing tests
Skill Level Beginner
Q: This course was updated on 03/08/2016. What changed?
A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.
Q. This course was updated 03/21/2017. What changed?
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.