Performing international keyword research

- Keyword research is the foundation and backbone…of any search engine optimization efforts.…As search engines evolve, and provide more personalized…and localized experiences,…understanding the words and phrases…that your audience will use when they're looking…for your products and services,…will continue to be important.…At the end of the day, in order to optimize,…you need to know what you're optimizing for.…When you move towards international SEO,…this concept remains the same.…You'll want to approach keyword research carefully,…taking into account cultural and linguistic considerations,…and competitive keywords used in your target market.…

And you'll want to take advantage of existing data sets…that can help you identify the most searched on,…the least competitive, and the most relevant terms…for your various language and location combinations.…Essentially, you'll use this keyword research…to inform and support your content strategy.…Targeting the most effective keywords…for each market or language…will help build up your exposure…