…Hopefully at this point you're feeling confident in…your understanding of Adobe Reports and Analytics and,…more importantly, your ability to use it as…a tool to help you make data-driven decisions.…There are of course many thing to continue exploring that may be…unique to your implementation, or that are of particular interest to you.…So make sure to stay familiar with the help files.…And check in with Adobe's Analytics blog to see what's new and what's important.…And remember, as long as your website isn't performing perfectly against every…business objective with infinite return on investment, your analysis is never done.…There will always be areas for improvement and for optimization.…Using reports and analytics to identify weak spots,…and letting the data guide you towards hypotheses.…Lets you test those ideas and measure the impact that you're making.…Thanks for watching this course, and I wish you the…best in making a big difference against your business objectives.…
Author
Released
6/25/2014- Identify the information available from a web analytics tool.
- Recognize the data sources used by Adobe Analytics.
- Recall three types of custom data.
- Summarize the capabilities of a sharing dashboard.
- Compare and contrast mobile and video reports.
- Name the components of a purchase event.
- Explain the purpose of Report Builder.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 10s
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1. Introduction to Adobe Analytics
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Why use analytics?2m 58s
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Using report suites3m 11s
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2. Understanding Key Adobe Analytics Concepts
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Understanding your data5m 14s
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Learning the user interface6m 34s
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Using graph types7m 13s
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3. Using Common Reports and Leveraging Dashboards
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Using Site Metrics reports5m 29s
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Using Site Content reports4m 15s
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Using dashboards2m 28s
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Leveraging bookmarks3m 51s
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Understanding reportlets2m 50s
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4. Expanding Report Functionality
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Using custom segments5m 20s
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Creating calculated metrics4m 12s
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Using breakdowns3m 19s
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5. Using Additional Reports
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Using Paths reports6m 34s
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Using Real-Time reports2m 46s
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6. Understanding Campaigns and Marketing Channels
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Using the Campaigns reports2m 52s
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7. Leveraging Report Builder
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Understanding Report Builder3m 39s
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Using the Request Wizard8m 24s
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Conclusion
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Next steps53s
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