Marketing with Twitter

- [Voiceover] Over 300 million people worldwide…turn to Twitter every day to talk about things…that interest them.…They might be interacting with a trending topic,…such as the launch of a new iPhone,…learning about world events,…talking about their day-to-day life,…or interacting with brands like yours.…Being a business a Twitter is about creating…and capturing these conversations.…You might leverage Twitter to share details on a new…product, a behind the scenes look at your process,…or helpful tips that in turn can boost your retention.…You might even convey your brand's personality…by sharing other news from your industry…or adding an opinion to an existing topic.…

To be successful on Twitter, you'll need to take those…core marketing objectives and break them down…to what works on this platform.…At a high level, what is it that you're hoping…to accomplish, and how can you do so in small,…short tweets.…A tweet is basically the message that you share…and you'll have a 140 characters to do it.…So you've gotta be really creative.…