Join Brad Batesole for an in-depth discussion in this video Marketing with Twitter, part of Online Marketing Foundations.
- [Voiceover] Over 300 million people worldwide…turn to Twitter every day to talk about things…that interest them.…They might be interacting with a trending topic,…such as the launch of a new iPhone,…learning about world events,…talking about their day-to-day life,…or interacting with brands like yours.…Being a business a Twitter is about creating…and capturing these conversations.…You might leverage Twitter to share details on a new…product, a behind the scenes look at your process,…or helpful tips that in turn can boost your retention.…You might even convey your brand's personality…by sharing other news from your industry…or adding an opinion to an existing topic.…
To be successful on Twitter, you'll need to take those…core marketing objectives and break them down…to what works on this platform.…At a high level, what is it that you're hoping…to accomplish, and how can you do so in small,…short tweets.…A tweet is basically the message that you share…and you'll have a 140 characters to do it.…So you've gotta be really creative.…
Author
Updated
3/21/2017Released
12/24/2014This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is online marketing?
- What makes a website effective?
- Working with a designer or developer
- Creating engaging web copy
- Understanding online analytics
- Using goal and event tracking
- Exploring the conversion funnel
- Defining key performance indicators (KPIs)
- Understanding SEO techniques
- Conducting keyword research
- Creating a content strategy
- Leveraging local SEO
- Understanding who's on social media
- Marketing with Facebook, Twitter, LinkedIn, and Pinterest
- Creating compelling video marketing campaigns
- Building an email marketing plan
- Measuring the success of your marketing efforts
- Setting up a blog
- Running A/B marketing tests
Skill Level Beginner
Duration
Views
Q: This course was updated on 03/08/2016. What changed?
A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.
Q. This course was updated 03/21/2017. What changed?
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.
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Introduction
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Welcome52s
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What is online marketing?2m 18s
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1. Digital Marketing Strategy
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Building a business strategy2m 52s
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Building a brand strategy4m 51s
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2. Exploring Digital Marketing
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3. Starting with the Website
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Choosing a domain name3m 27s
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Building a site yourself3m 40s
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Making your website convert4m 38s
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Creating engaging web copy3m 32s
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Installing Google Tag Manager10m 22s
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4. Foundations of Analytics
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Using goal tracking7m 46s
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5. Search Engine Optimization
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How SEO works2m 4s
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Conducting keyword research10m 26s
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Crafting a content strategy1m 33s
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Leveraging local SEO3m 31s
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6. Search and Display Marketing
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Launch text search ads19m 8s
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Launching display search ads8m 24s
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7. Social Media Marketing
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Who's using social media?3m 47s
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Marketing with Twitter5m 24s
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Marketing with LinkedIn2m 44s
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Marketing with Pinterest4m 10s
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8. Video Marketing
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Creating compelling content2m 13s
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Promoting videos on YouTube6m 25s
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9. Email Marketing
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10. Content Marketing
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Setting up a blog3m 28s
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11. Mobile Marketing
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Mobile applications2m 37s
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12. Expanding Your Digital Marketing Skills
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Running A/B marketing tests2m 12s
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Conclusion
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Next steps1m 14s
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Video: Marketing with Twitter