Join Brad Batesole for an in-depth discussion in this video Marketing with Pinterest, part of Online Marketing Foundations.
- The last of our four major social media networks is Pinterest, and Pinterest is the most visual of all of them. Now to get started with Pinterest, you'll visit pinterest.com and then you can sign up with an email address and create a password or in my case, I'm going to simply continue with Facebook. Here we'll have to approve that Pinterest can log in and access our profile and I'll choose Okay in the bottom right-hand corner of the screen to do that. Now before we can see all of what Pinterest has to offer, we need to continue setting up our account.
And the first thing that we'll do is select what we're interested in. In this case they're gonna give us some suggestions and I'm just going to select a few so that we get an example. Once you're done, choose Follow, and you'll be taken to the next step. I'm going to choose Skip now so we can go ahead and see everything that Pinterest has to offer. So once you're on Pinterest they're gonna offer you an overview of the software, I'm going to close that, and you'll have to go on your email and confirm it. In this case, I'm just gonna show you around Pinterest. So you'll notice that Pinterest is very visual, as I scroll through here we can see tons of bright imagery and text below each post.
This is showing me things in categories that I follow. At the top we have the search box, and here's how we can search and interact with Pinterest in an even deeper manner. So I'm going to look for lynda.com. And what's going to happen is again, Pinterest is going to show us through the new interface, I'm just going to click Got It so that we can explore this interface in more depth. You'll notice that we have some options at the top. We've Youtube, Illustrators, Photography, these are categories that we can drill into. What we're seeing here is all of our pins and so these are all pins that are related to or containing the keyword "lynda.com".
Now these aren't published by lynda.com, but instead you can see the various users that have created these pins, and they've either pinned something from lynda.com or they've talked about lynda.com in their pin. Here we can also look at Your Pins or Boards. So if I select Boards, what we're going to see is collections of pins grouped into categories or what Pinterest calls Boards. So here someone has created a board called "Lynda.com classes" and in there, they'll have tons of pins related to that category.
Finally, the last option is Pinners. If I select this, you'll see profiles that contain lynda in their username and here we see the lynda.com Pinterest account. So if I select this, I'm actually going to go into the Pinterest account for lynda. So this is there business page. And here lynda has created their own boards and their own pins and their collecting likes and comments from all of the people that are on Pinterest. People can follow an account, in which case I do that by choosing Follow, and now we're following all of the boards and pins from lynda.com.
Now as you can see, Pinterest requires a lot of visual creativity but if it aligns with your target market, there's a great opportunity to capture a unique audience. Now, to set up a business account with Pinterest, you can go to business.pinterest.com. And here you can choose the Join as a business option, which'll walk you through the steps of setting up a business account. Now if I go back, one thing that I'd also like to point out is if you hover over the tools option, you can choose Promoted Pins.
This feature is not available yet but Pinterest is getting some paid advertising options through the use of Promoted Pins. So this would be much like a Promoted Tweet or a Promoted Post on Facebook. You'll create a pin and then you'll promote it to an audience that isn't following you. If you're interested in this, I recommend that you fill out this form, leave all of your information, and then submit it, and then Pinterest will get in touch with you when they're ready to get you started. Now Pinterest is very time intensive because you have to create content that is very, very visually engaging.
Often times it's easier to perhaps explore installing the Pin button on your page and allowing your users to create content for you. But I recommend that you explore Pinterest in depth to find out if similar brands are using it, what they're success looks like and if you think you can generate a meaningful ROI.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is online marketing?
- What makes a website effective?
- Working with a designer or developer
- Creating engaging web copy
- Understanding online analytics
- Using goal and event tracking
- Exploring the conversion funnel
- Defining key performance indicators (KPIs)
- Understanding SEO techniques
- Conducting keyword research
- Creating a content strategy
- Leveraging local SEO
- Understanding who's on social media
- Marketing with Facebook, Twitter, LinkedIn, and Pinterest
- Creating compelling video marketing campaigns
- Building an email marketing plan
- Measuring the success of your marketing efforts
- Setting up a blog
- Running A/B marketing tests
Skill Level Beginner
Q: This course was updated on 03/08/2016. What changed?
A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.
Q. This course was updated 03/21/2017. What changed?
A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.