From the course: Google Analytics Quick Start

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Learning Google Analytics reports

Learning Google Analytics reports

From the course: Google Analytics Quick Start

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Learning Google Analytics reports

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- [Instructor] Once your tracking tag is installed Analytics data will start to roll in, and this data is going to be gathered into a collection of reports, and these reports are specific to a particular theme. So you'll find a report that summarizes your traffic, one that outlines where your visitors came from, another that focuses on your content, and so on and so forth. These reports are the bread and butter of Google Analytics and what makes the platform so valuable. Now you'll find all of the reports here along the left-hand navigation. The key reports are broken down into realtime, lifecycle reports, which include acquisition, engagement, monetization, retention, then we have our user reports, which include demographics and tech, events, which is conversions, and then we have the ability to explore and configure, which in this case aren't reports, but rather views. Your acquisition reports will contain all of the…

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