David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.
Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.
- Explain why backlinks are so important in both domestic and international SEO.
- Name three countries that have search engines that are more popular locally than Google.
- Determine the purpose of a content delivery network.
- Identify how UTF-8 encoding helps with searches in different languages.
- Recognize situations in which meta tags are useful.
- Apply helpful strategies to increase traffic to your websites.
Skill Level Beginner
- I'm David Booth, founding partner of Cardinal Path. I've been helping organizations create and leverage their digital strategies to take advantage of this new and changing international environment for well over a decade. In this course I'll cover SEO but with an international twist. I'm going to assume that you have the basic fundamentals down, and focus on the nuances and the extras that you need to take into account when optimizing your online assets for different countries and different languages. If you'd like a refresher on the basics feel free to head over to the SEO Fundamentals course here on lynda.com, but if you're up to speed and ready to go then lets get started.