Join David Booth for an in-depth discussion in this video How major search engines currently handle multilingual content, part of International SEO.
- In the last chapter, we looked at how things like…server location and how you handle your domains,…subdomains, and URL structure can provide…search engines with additional cues to help discover…what languages or countries your site is targeting.…And we even mentioned that there are some features…in Webmaster Tools that you can take advantage of as well.…We saw that if you're targeting multiple languages,…you'll want to help search engines…as much as you can by making sure your content…is fully translated, and make sure to include…navigational and core site functions…in that localization process.…
Now, we're going to spend a little time…looking in a little more detail…at how search engines view these things and more.…First, search engines are really, really interested…in making sure that they know exactly what language…is in use on a page that they might be returning…to a user in their results.…They know as well as you do that getting this wrong…can lead to a very bad user experience.…So of course, you'll want to translate all the pages…
David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.
Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.
- Explain why backlinks are so important in both domestic and international SEO.
- Name three countries that have search engines that are more popular locally than Google.
- Determine the purpose of a content delivery network.
- Identify how UTF-8 encoding helps with searches in different languages.
- Recognize situations in which meta tags are useful.
- Apply helpful strategies to increase traffic to your websites.