Google Analytics demographics reports

- [Instructor] I've gone ahead and opened up … our demographics overview report, … which I selected by choosing overview … from the demographics dropdown on the left-hand side. … It's here that we can begin to understand … where our traffic is coming from. … Here, by default, we can see users by country … and we can see which countries … are driving the majority of our traffic. … As I scroll down, you can get even more granular data, … such as users by city, users by gender, … as well as users by interest. … Now, in this instance, not enough data has been captured … to generate information on these cards, … but as more and more data becomes available, … these cards will start to show you some patterns … about your user demographics. … As I scroll down even further. … we'd be able to see ages if that was available. … And here in the bottom right-hand corner, … we can see the languages that our users speak. … I'll scroll back to the top. … And in this map view, … I'll select View countries in the bottom right-hand corner. …