Google Analytics acquisition reports

- [Instructor] I'm here on our Acquisition Overview report … and this is where we begin to get insights … into where our users are coming from. … Now, you get to the overview by selecting Overview … from within the Acquisition dropdown … here on the left-hand navigation. … For starters, we're going to see how many users … we've collected in this time period … and how many of those users are new. … In this case, 100% of our traffic has been new. … This table shows me the users over time. … So we can see that we had a pretty big day … on the 22nd and the 21st, … but traffic began to taper off the 23rd, … the 24th, and the 25th. … Now this is helpful over time … as you can begin to understand patterns in your data. … If you're running a campaign … and you're not seeing that spike in traffic, … you might have a problem. … On the other side, … perhaps you see a unexplained spike in traffic. … In which case, you'd want to drill in … and begin to understand where that traffic is coming from, …