Join David Booth for an in-depth discussion in this video Getting the most out of this course, part of Learning Adobe Reports and Analytics.
Adobe Reports and Analytics is an extremely customizable and robust tool. As you go through these videos, there are some things that you'll want to remember to make sure that you get the most out of this course. First, we'll be using example data from two different sources. The first one is a scrubbed set of data from the website of my own company, Cardinal Path. This will serve as an example of a corporate website with corporate business objectives, and the commercial training section of this website will be used to highlight some basic transactional data.
We'll also be looking at a fictitious e-commerce store provided by Adobe. And this particular account is configured with many of the features that we'll be examining. We unfortunately can't provide direct access to these accounts. So, if you want to follow along, you'll need to be in your own account. And if you do, it's important to note that you'll very likely be seeing quite a few differences in the menus, the reports you do or don't see, and even in the metrics and dimensions that you have available to you. This is okay. It's just a result of how much flexibility Adobe Analytics provides.
Your administration and implementation team will have gone through the installation and configuration process, and the result is going to be unique to your website and your business goals. I'd encourage you to get to know these administrators and technical implementors because a good deployment of Adobe Analytics is never done. As you use the tool more, and identify new areas where it can help you make better decisions, you'll find yourself in a continuous cycle of constant refinement, and addition of more features and more data. That said, the instrumentation and configuration of Adobe Analytics is outside the scope of this course.
Here, we're focusing on the user role and we'll be looking at all the ways to take advantage of the implementation and its configuration that's been done for you. Last, don't be afraid to play around and explore your reports as you go through this course. Covering every single possible report and feature of this complex enterprise tool would be impossible, so make sure that you reserve some time to explore and click around your own unique implementation. Hopefully, you'll come away with lots of opportunities to build on the ideas and the aspects of what we're covering in this course
- Understanding conversion and traffic variables
- Using metric and item-level reports
- Building and sharing dashboards
- Creating and using calculated metrics
- Setting targets and alerts
- Working with ecommerce reports
- Tracking campaigns and leveraging marketing attribution
- Getting data into Excel with Report Builder