From the course: Learning Adobe Reports and Analytics
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Exporting data and scheduling reports - Adobe Analytics Tutorial
From the course: Learning Adobe Reports and Analytics
Exporting data and scheduling reports
Perhaps the most important thing about using data to drive decisions is having the ability to share that data with those that are making the decisions. Reports and analytics has many features that can really help get the right reports to the right people at just the right time. And this video, will cover exporting data and scheduling reports. First, let's say that you've been working away, looking into the results of a California state-wide advertising campaign that your company has been running. Here, we're looking at visits as well as conversion metrics of orders and registrations, and suddenly we find something interesting. Santa Clara, San Francisco, and Redwood City are off the charts in visits, but we're barely getting any conversion value out of these cities. This might be an indication that we're spending lots of marketing dollars in these two places and those campaigns are just wasting our money. Our job now, is to tell our colleagues who are spending those dollars what we…
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