Channels in Google Analytics

- Google Analytics features the concept … of marketing channels, and channels are essentially … a grouping of several traffic sources with similar mediums. … Referral, social, email and paid search … are all common channels. … Paid search, for example, would group together … any traffic with a medium of CPC, for cost per click, … PPC, for pay per click, … and paid search. … Now by default, Google will define these channels for you. … But as you customize Google Analytics to fit your needs, … you'll be able to create your own channels … and group mediums however you see fit. … …