From the course: Google Analytics Quick Start
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Campaign Tracking in Google Analytics
From the course: Google Analytics Quick Start
Campaign Tracking in Google Analytics
- As you expand your marketing efforts, tracking will be essential in measuring what is and isn't working. Now, within Google Analytics, a core skill is to utilize campaign tagging by adding several parameters to your URLs. Let's say you're running a summer sale, and you're going to publish a link to your landing page on Twitter and LinkedIn. What you want to do is tag the URL with specific parameters that let you filter all the data to evaluate how your campaign performed in aggregate and comparatively between Twitter and LinkedIn. Now, most platforms have a function to track campaigns and in Google Analytics, this is done through custom URLs. Now, there are three key parameters that you'll add to your URL's, utm_source, you'll use this to identify the advertiser site or publication that is sending traffic to your property. For example, Twitter or LinkedIn. Utm_media, this is the advertising or marketing medium. For…
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