Campaign Tracking in Google Analytics

- As you expand your marketing efforts, … tracking will be essential in measuring what is … and isn't working. … Now, within Google Analytics, … a core skill is to utilize campaign tagging … by adding several parameters to your URLs. … Let's say you're running a summer sale, … and you're going to publish a link … to your landing page on Twitter and LinkedIn. … What you want to do is tag the URL with specific parameters … that let you filter all the data … to evaluate how your campaign performed in aggregate … and comparatively between Twitter and LinkedIn. … Now, most platforms have a function to track campaigns … and in Google Analytics, this is done through custom URLs. … Now, there are three key parameters … that you'll add to your URL's, … utm_source, you'll use this to identify the advertiser site … or publication that is sending traffic to your property. … For example, Twitter or LinkedIn. … Utm_media, this is the advertising or marketing medium. … For example, you could add CPC, social, or email, …