From the course: AWS for Developers: Simple Email Service (SES)

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Reduce bounces and complaints in SES

Reduce bounces and complaints in SES - Amazon Web Services (AWS) Tutorial

From the course: AWS for Developers: Simple Email Service (SES)

Start my 1-month free trial

Reduce bounces and complaints in SES

“

- There are some things to watch out for when sending email so that receiving email servers and recipients don't just discard your message at first glance. Amazon has noticed an increased difficulty in delivering email related to certain types of industries. For example; credit, loans or mortgages, supplements, pharmaceuticals, alcohol, tobacco, vaping, gambling, and work from home, or multilevel marketing programs. If you're sending email in relation to one of these industries, you'll need to be extra careful about where you are getting your email lists from, how you're verifying that people really want your emails, and the exact message that you're sending them. The WordPress newsletter that we set up uses a double opt-in strategy when someone is added to the mailing list. You'll notice this when you test the subscription form from the homepage. And WordPress will send an email with a link for you to click on to confirm your enrollment to the mailing list. This extra step verifies…

Contents