Pinpoint aligns the business needs with technical power. You can define static segments of your audience by importing user data or dynamic segments that change over time. Dynamic segments meet the criteria you define. As the usage data changes so do the members of that segment. Engage only and all of the users you want.
- [Instructor] AWS Pinpoint can give you the power to understand how your audience responds to your efforts to connect with them. What does that mean? Well, you may try to communicate with your users via email, but, do they read it, do they click on it? Pinpoint can help you now. Pinpoint can also receive events from your apps. That means, you can know when the user takes certain actions. Overall, you can know what your users are doing in your app to let you know what's working. Also you can filter and break down your users into various cross sections, so you can know if iPhone users are doing certain actions, or what features are used most in the nighttime hours. So you have an app out in the wild, and you can send communications out via Pinpoint. The app sends in events, and the interactions with the communications are stored. Once you have this treasure chest of data, you can slice it up in a variety of ways to see what works, and what doesn't. Knowing what is working can help you do a lot more of what works going forward.
- Analytics and user engagement
- AWS account and console
- Users, endpoints, and channels
- Imported and dynamic segments
- Creating a Pinpoint project
- Creating a campaign
- Launching a campaign
- Sending messages
- Funnel analytics
- Monitoring and metrics
- Security with IAM