Understanding product pages

- Before we look at how to list products for sale on Amazon,…let's spend a few minutes looking at…the actual product pages and understanding…how everything fits together.…Every product sold by Amazon has its own page.…That doesn't mean every product for every merchant.…If 38 merchants sell the same product,…that's not 38 different pages.…That's one page with associated pages showing information…about the 38 merchants selling that product.…For example, let's look at this book.…

This book's a single product.…It's a particular book with a particular title,…published by a particular publisher.…It even has a unique identifying number, the ISBN number,…the International Standard Book Number.…In fact, these days books have two unique identifiers,…a 10-digit and a 13-digit ISBN.…Of course, books often have different editions,…and each edition is a different product.…This book is available in this hardback edition,…but also in paperback, Kindle and Audible book editions.…

Audible is Amazon's audiobook download service.…