Understanding customer feedback

- We've seen how to enter products into the Amazon system,…what happens when the products sell,…and how to manage your inventory and your sales,…but there's another important task,…keeping your customers happy.…This is important for two reasons.…First, for many, though not all merchants,…you want to encourage repeat sales.…If you're selling used books and movies,…that's not so important.…The next time a customer wants to buy a used book or movie,…you may not even have what the customer wants.…In any case, he'll search for the product,…and pick the best offer.…

But for products such as nutritional supplements…and say cleaning supplies, there's a good chance the buyer,…if satisfied with your service, will come back to you.…The other main reason to keep people happy…is that you need them to rate and review you,…and bad ratings and reviews are going to discourage…other people from buying from you.…Buyers look at merchant ratings,…and when you're competing with merchants…who have ratings between 95 percent and 100 percent,…