Join Peter Kent for an in-depth discussion in this video Understanding customer feedback, part of Selling on the Amazon Marketplace.
- We've seen how to enter products into the Amazon system,…what happens when the products sell,…and how to manage your inventory and your sales,…but there's another important task,…keeping your customers happy.…This is important for two reasons.…First, for many, though not all merchants,…you want to encourage repeat sales.…If you're selling used books and movies,…that's not so important.…The next time a customer wants to buy a used book or movie,…you may not even have what the customer wants.…In any case, he'll search for the product,…and pick the best offer.…
But for products such as nutritional supplements…and say cleaning supplies, there's a good chance the buyer,…if satisfied with your service, will come back to you.…The other main reason to keep people happy…is that you need them to rate and review you,…and bad ratings and reviews are going to discourage…other people from buying from you.…Buyers look at merchant ratings,…and when you're competing with merchants…who have ratings between 95 percent and 100 percent,…
- Understanding the Amazon Marketplace
- Listing against an existing product
- Reviewing shipping options
- Paying referral and closing fees
- Setting up an account
- Listing products individually or en masse
- Dealing with taxes
- Shipping products
- Managing inventory
- Creating reports
- Handling customer feedback
Skill Level Beginner
1. Understanding the Amazon Marketplace
2. Setting Up an Account
3. Creating and Pricing Listings
4. Shipping Products
"Shipping" your FBA orders1m 45s
5. Managing Your Business in Seller Central
6. Managing Customers and Reviews
Seeing how Amazon rates you9m 35s
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