Understanding the Buy Box

- Spend a little time with Amazon merchants…and there's a good chance that at some point…the conversation will get around to the buy box.…Just as website owners want their websites…to rank at the top of the Google search results,…so too Amazon merchants want the coveted buy box spot.…Take a look at this product there are 39 new product offers.…Of course Amazon doesn't display…them all on the main product page,…rather it picks one and encourages people buy that one.…It's a basic rule of sales don't…give people too many options,…make it easy for them to make a quick decision.…

Amazon selects one to present to the buyer.…This one is from a merchant called The Little One's Choice.…Amazon in effect suggests that…the buyer purchases this one,…and many buyers will make the easy choice.…Amazon provides information about…this one offer here in the central area,…and it has a big Add to Cart button over here.…This is the buy box, one quick click here…and the decision is made.…Now, buyers can decide to look at other offers of course.…