Listing against an existing product

- Now let's discuss the concept of listing a product…against an existing product page.…For obvious reasons, Amazon does not want duplication.…If, for example, you're selling a Nikon D90 camera,…when you list your product for sale,…you're not going to create a brand new product page.…There's already a D90 page there after all.…The page currently has 11 merchants selling the new product,…68 selling used cameras…and three selling refurbished units.…Amazon doesn't want 80 or more different D90 product pages.…

That would be a huge mess for customers.…Rather, they want a single D90 page…with all the merchants selling that product listed.…So, when you list a product,…you're going to begin by seeing if the product…is already in the Amazon system.…If it is, you'll list against that existing product.…That is, you'll enter information…about your particular unit,…but most of the basic product information…will already be there.…We'll see how to do this in a later video.…But what if you have a product that is not yet…in the Amazon system?…