From the course: Affiliate Marketing Foundations

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Paid media strategy as an affiliate

Paid media strategy as an affiliate - Amazon Associates Tutorial

From the course: Affiliate Marketing Foundations

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Paid media strategy as an affiliate

- [Instructor] Paid media is when you pay to drive visitors to a website or a specific web page and it can be a really effective way for you to promote your affiliate offers, but only if you do it correctly. Now, new affiliates make this common mistake, so they might pay for traffic to promote an affiliate offer and send that traffic directly to their affiliate's website. So for example, you might be promoting using Facebook ads and if you pay for Facebook ads and drive that traffic directly to your affiliate offer, then you might experience low affiliate commissions because that is known as cold traffic. So, cold traffic is when someone is seeing your website or your offer for the very first time. Think about this. Would you buy it from a website that you don't trust? The answer is probably no, so you shouldn't expect your website visitors to buy from a website that I maybe they have absolutely no affiliation with yet. You…

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