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About the Author
Amanda is the vice president of user experience at 352 Inc., where she leads a team that provides research, design, and UX strategy services to a variety of clients. She has spent most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into the design process. Amanda's expertise has helped companies better assimilate user-centered design to improve their existing products and get new projects off the ground. She has also provided UX hiring expertise to one of the world's largest talent agencies and frequently writes and speaks about all things UX. Amanda has written for UXmatters, UX Magazine, HOW Design, and several blogs and presented at UXPA, Big Design, Interaction South America, UX Scotland, UX Australia, and many more. She has a human factors background and an engineering degree from Tufts University. Follow Amanda on Twitter at @MandaLaceyS.