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About the Author
Amanda Stockwell is president of Stockwell Strategy, a UX research practice focused on lean research methods.
Amanda also focuses on integrating user knowledge with business goals to create holistic product strategies for businesses large and small. She has focused most of the last decade on finding innovative ways to understand end users and embed that knowledge into an overall process. She has led teams that provide research, design, and UX strategy services, and frequently writes and speaks about her experiences. She has a human factors background and an engineering degree from Tufts University. Follow Amanda on Twitter @MandaLaceyS