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Alexander Zanfir is the president of SocialPlay Inc., an R&D game service and technology company. He is the creator of video games and apps such as Cloud Goods, Dungeon Legends, and Dungeon Forge, and enjoys teaching others about game development and programming. Before founding SocialPlay, Alex worked on 3D-simulation research and development projects for Canada's Military Training and Cognitive Sciences department and was an agile and TDD practices coach and consultant. He began programming games in BASIC on his Commodore 128, and has been at it ever since.