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Aimee Bateman is a speaker, business ambassador, board advisor, and recognized employment expert.Aimee worked for several large recruitment companies before deciding to set up a YouTube channel designed to help professionals understand themselves, add value, and feel valued in their career. 25 million YouTube hits later, Careercake.com is now a globally recognized, award-winning elearning platform. To date, Careercake.com content has educated and inspired individuals in over 42 countries. Aimee's digital marketing activities earned her the Talent and Innovation award at the 2013 Institute of Director Awards (IoD), as well as the 2013 Marketer of the Year award from the Chartered Institute of Marketing. She has appeared as a career expert on various shows for BBC One, BBC Two, BBC Learning, and BBC Three.