From the course: Motion Graphics for Social Media

Why use motion graphics with social media? - After Effects Tutorial

From the course: Motion Graphics for Social Media

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Why use motion graphics with social media?

- [Instructor] Motion graphics help communicate an idea or concept in a visually appealing way. And so we're using animation as a tool to educate our audience. Since a large proportion of the population are visual learners, around 65%, it makes sense to employ these visual communication techniques. Motion graphics allow you to create eye-catching content. You are more likely to hold a viewer's attention with an animation over a still image. And let's face it, nowadays the average human attention span is eight seconds, which is less than that of a goldfish. We're going to focus on a fictitious brand called RED30 Tech, and we'll use motion graphics to add life to a piece of branding content, which could go on the company's YouTube channel and other social media platforms.

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