From the course: Motion Graphics for Video Editors: Creating Animated Logos

Welcome

- Hi, my name's Rich Harrington and welcome to this course that's designed for those of you who need to create animated logos but are working under tight timelines. This course is focused on motion graphics techniques, but for folks who are video editors or video producers. If you need to really learn After Effects from the ground up and are trying to figure out how to accomplish a specific task, well this course is part of a series designed to help you out. We'll begin by talking about file formats, walking through what type of graphic formats work well for animation. As well as how to prepare logos and work with 3D files or even get templates from the Adobe Design library. We'll then move on to preparing a vector logo. Talking about techniques inside of Adobe Illustrator to optimize the file, split it into layers, make sure it's in the right color space and right resolution for a video or motion graphics project. And I'll share with you several simple techniques that should work for a wide variety of different logos. These are easy to use animation techniques that you can transfer to your next project. Once that's done, I'll also walk you through a couple of different ways to stylize static logos that you can do simple reveals on. These are some of my favorite Photoshop techniques just to really bring a logo to life. So we've got a lot of ground to cover. Let's get started.

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