Join Richard Harrington for an in-depth discussion in this video Supported logo file formats, part of Motion Graphics for Video Editors: Creating Animated Logos (2014).
…When it comes to finding logo files, there are a lot of…choices, and it's going to depend if you're working with rasters or vectors.…Remember, raster graphics tend to be pixel based, while vector…graphics use mathematical equations to describe the lines and curves.…The good news with vector graphics is they're easier to turn…into layered files for animation and they scale much more cleanly.…Additionally, they can often be extruded into 3D models as well.…Let's take a look at Adobe Illustrator first for vector files.…Inside of Illustrator, if you choose File Open, you get a dialogue…box to open files and at the bottom it says All Readable Documents.…
Well, if you scroll down, you'll get an idea…of all of the possible files that are supported.…Now, the amounts here are absolutely crazy.…And one of the things that it's worth pointing out is that if you…have a graphic, you should pretty much just try opening it, and see what happens.…By right-clicking on a file, you could…force it to open with the particular application.…
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- Acquiring logo files
- Understanding what file formats are supported
- Sizing a vector logo in Photoshop or Illustrator
- Saving a logo with transparency
- Importing a logo into After Effects
- Animating layers
- Extruding a logo in 3D
- Rendering the animation
- Creating cast reflections and cast shadows
- Filling a logo with a pattern
- Adding rays and glows