Know where to look for inspiration and to come up with ideas more easily.
- [Instructor] Most real life projects begin with a brief given to you by your client. A brief is a set of requirements for a specific project. It can include information about target audiences, preferred color schemes, fonts, logos, information about program itself, and any identities or moods that the program makers wish to convey. Some other requirements may be determined by the required the format. For example the duration, file size or physical size of the movie is determined by where it will be shown.
The job of a designer is to juggle all of these specifications while communicating a message that's clear, powerful and compelling, while also making the content aesthetically pleasing. This is by no means an easy job, but with practice it will become easier and more enjoyable. By the end of this course I'd like you to create one finished movie based upon one of these three creative projects. And you can choose either a viral ad for a training company, a TV documentary title sequence about fashion in the 1960s, or an online advert for a music festival about the music of your choice.
I'll base most of my tutorials on a viral ad for a training company. In fact during the course I'll create an ad for my own training company Creative Cabin Limited. And this will allow me to explain the creative process to you both from the designer and the client's perspectives. I may also create a few examples from the other projects along the way to inspire you. Let's take a look at where you can locate some inspirational examples of these three types of project. Webbyawards.com is a great place to come for inspiration.
So if you're making a viral online video, come in here and go to Winners, and once you're in Winners you can then go to Categories down here. I can choose the year that you want to look at here or you can choose All, so I'm going to say all winners. And then under category we could change that to Online Film & Video. Now they have Viral or Viral (Branded) in here, and you can have a look through all of the winners in the Viral Branded videos for a bit of inspiration. If you want to see more animation and more kind of user content, just got to Viral.
And these are people's voice viral videos as opposed to the branded viral videos. Now there was one in 2013, if I scroll down here it is. Dumb Ways to Die. I really like that as one for you to look at, because it combines YouTube style video with some really nice 2D animation. And there's Textually Active, which is another nice animated viral video. So have a look at some of these for examples for the viral video. And then if you want inspiration for the documentary title sequence, the Art of the Title is in my opinion the best place for title sequences.
You can start by sequence, by designer and studio, or you can enter keywords. So I've typed in documentary, and here are all the documentary title sequences. What Happened Miss Simone? is one I watched recently, fantastic program there. But have a look at some of these, Sign Painters is a nice one. Also the one for Funny Face, and Around the World in Eighty Days would be quite relevant for a '60s title sequence. And then I've changed the keyword here to music festival, and it's brought up some really nice music festival title sequences.
And I want you to have a look through these. And have a look at all of them even the ones that don't initially inspire you, because you may find just a movement or a set of colors that inspire you in one of these videos.
- Interpreting creative briefs
- Getting inspiration and coming up with ideas
- Gathering information about your viewers
- Researching for motion graphic design projects
- Differentiating your design
- Developing a linear story
- Using scrapbooks to rough out ideas
- Planning motion graphic projects
- Using Gantt charts
- Gathering resources for motion graphic designs
- Using Creative Commons and public domain images