Learn about how Gestalt principles can be used within a graphic design environment.
- [Narrator] Finally, let's have at Gestalt.…Gestalt theory is studied in many graphic design courses.…Gestalt is a German school of psychology…concerned with how the human brain organizes thoughts…and processes to solve problems.…They propose that the human brain…is naturally inclined to group items,…and to see and describe them as single objects.…The brain will look for things…that connect objects or shapes to each other,…and when we do this we form new shapes in our mind…that are a sum of individual parts.…
There are four basic principles to explain how we do this.…The first is emergence.…This is where the human brain…forms an object from a pattern.…We do this as children when we look for faces…or animals in cloud formations.…Here we see another example of emergence…used deliberately in an image.…The tiger's not obvious at first,…but emerges from the image.…The next principle of Gestalt is reification.…This happens when our brain creates shape…from negative space.…In the egg and spoon carrier example we saw earlier,…
In this course, learn about the most important principles of composition and how to use them in your designs. Instructor Angie Taylor puts these principles in context by taking you though the development of an online advertisement, and showcasing the different techniques used throughout her workflow. She demonstrates how to capture colors, patterns, and shapes using the Adobe Capture app; develop your rough ideas into layers that are ready for animating; compose design elements in After Effects; and create 3D artwork with Cinema 4D and After Effects.
- Using color, contrast, line, and shape
- Sampling colors from photographs
- Creating swatch groups in Adobe Illustrator
- Adding dimension with space, motion, and depth
- Creating vector shapes with the Adobe Capture app
- Coloring artwork in Adobe Draw
- Illustrator layer structure for 2D animation
- Composing design elements in After Effects
- When to use Cinema 4D for 2D-style animation
- Creating 3D artwork for motion graphics
- Adding depth to 3D objects with shading