From the course: Motion Graphic Design: Project Planning and Development

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Gathering information about your viewers

Gathering information about your viewers

- [Angie] Once you've decided which project you want to make, you need to ask yourself, who is the project going to be aimed at? Who is your target audience? In my viral ad for a training company, I want to aim it at potential customers, so who are my potential customers? Well, I'm a visual thinker, so I find that mind maps help me determine answers to questions like these. And here's a mind map of the customers that I'd like to attract to the Creative Cabin for training. My mind maps start with one word and the word here is customer. If you look to the right of the word customer, I've then added a node to the roles that my customers generally fill. And they tend to be visual effects artists, motion graphic designers, editors, and animators. I also sometimes have photographers visiting Creative Cabin. So there I've determined what roles I will be aiming my animation at. Then I think about the needs of the designer. Up at the top you'll see a node for needs and they need technical…

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