Join Richard Harrington for an in-depth discussion in this video Distressed logos, part of Motion Graphics for Video Editors: Creating Animated Logos (2014).
…One thing that's really grown popular, particularly from several…different stores in the mall, is distressed typography and logos.…The aging and weathering of content.…It seems like people have a feeling for nostalgia.…They want things to feel less crisp, a little bit worn and well-used.…And there's lots of ways to pull this off.…I want to show you one of my favorites.…To make this work, you're going to need to have an organic texture.…So, if you look closely at this, this is simply a black and white photography.…
Right here, is a sting ray and this was taken with an underwater disposable…camera, I just pushed the levels so that we had lots of smooth reflections.…I like to use organic textures.…Here.…This is just the shot of a wood panel in a cabin I was staying at.…Routinely, I will pull out my phone of the…camera I have with me and capture organic textures.…Building up your own library of things around you works great.…If you want to give your graphics a look that feels a bit…more natural, simply work in some of the textures from your everyday life.…
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- Acquiring logo files
- Understanding what file formats are supported
- Sizing a vector logo in Photoshop or Illustrator
- Saving a logo with transparency
- Importing a logo into After Effects
- Animating layers
- Extruding a logo in 3D
- Rendering the animation
- Creating cast reflections and cast shadows
- Filling a logo with a pattern
- Adding rays and glows