Join Ian Robinson for an in-depth discussion in this video Defining preferred file formats, part of After Effects Guru: Animating Logos.
We've all been there before.…The client asks you for a logo animation but they don't have the logo yet.…In fact, they're not even sure what file format they can they receive,…so it's up to you to ask for the best, most flexible file format.…So of course that's what we're going to cover in this video.…The first thing you want to remember, flexibility is key.…So the most flexible file format for logo…animation is going to be a vector based file format.…I recommend Illustrator, because it's Adobe native.…And that way, since it's vector, you can scale it…up for large files, or scale it down for small projects.…
This way, you are not losing any resolution with your Logo.…It's also easy to then place this logo…over top of any animated backgrounds because typically…when it's inside of Illustrator, you'll have access…to each of the individual elements, that make up…that logo. That leads me to the next one.…Layered Photoshop documents.…If you can only get a bitmapped file, try and angle for the layered Photoshop file.…
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- Optimizing bitmap and vector logos
- Repeating animation with the Keyframe Assistant
- Animating with colors
- Animating type logos
- Building and saving transitional elements
- Rendering your animation