Creating and using color palettes


show more Creating and using color palettes provides you with in-depth training on Video. Taught by Ian Robinson as part of the After Effects: Principles of Motion Graphics show less
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Creating and using color palettes

Unfortunately, I've found that many artists really don't take the time to play around with choosing and defining color palettes for their projects. That's actually kind of ironic given just how much money businesses pay to brand their identity and colors. For example, what color do you think of when I say Target? Or what about Walmart? So the next time you watch at a sporting event take a second look at the logos of the sponsors. I think you might be floored at the amount of color shifts and random variations you might notice.

Now, I know you might think I'm being picky, but when a company spends hundreds of thousands of dollars on researching the psychology around specific colors and developing their own unique look, you might want to reconsider your definition of picky. So anyway, you might be asking yourself, what does this have to do with motion graphics? Well, whenever you create a show package, in essence you're branding that show, and any good marketing executive ...

Creating and using color palettes
Video duration: 13m 45s 7h 57m Intermediate

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Creating and using color palettes provides you with in-depth training on Video. Taught by Ian Robinson as part of the After Effects: Principles of Motion Graphics

Subject:
Video
Software:
After Effects
Author:
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