Join Richard Harrington for an in-depth discussion in this video Creating a logo bug, part of Motion Graphics for Video Editors: Working with Type (2014).
- Often times in a production, your client or production will want to put a logo bug up in the corner. Perhaps is for branding or to watermark something when it goes out to the web. Let's take a look specifically at the logo bug option, and then we'll explore transparent watermarks next. To start, make a new document and set it to match the video size that you're going to be delivering. In this case I'm working with 1080p but you can choose from any of the available presets. When you're ready, click "OK." Now, it's a matter of grabbing your logo file.
You can do this by choosing "File,"Place." And I'll generally embed the logo in. In this case, I'm using an Adobe Illustrator file. And I'll click "Place" to add it. You see it comes in. And you can choose the whole page or if there's individual images on the page, you can split it out. When you choose "OK" its's added in. And all the transparency data came with it. Drag that into place as you see fit, and then press the "return" or "enter" key." All the transparency in the Illustrator file came through.
And the good news is, is that this is a vector file. So embedded in that is a full quality vector file. So if you needed to change things, making it that a much larger logo, you could. In this case I'll make it slightly larger because my client really wants their branding visible. And nudge that into place so that the text still falls within the title-safe area. It's a little large, let's pull that down. And press "return" or "enter." Now that that's done, we can take advantage of layer styles to enhance this a bit.
What I'll typically do is zoom in, so this is easier to see, and I'll go up to 100%. Larger than this, and you'll start to see some distortion and it's hard to judge. Take advantage of layer styles. Let's start with the "Bevel & Emboss." For "Bevel & Emboss" you have five types. You can add a bevel to the outside edge, which will add some clear or transparent type pixels.
But usually I prefer an "Inner Bevel." Play with the "Depth" settings, and the "Size." And then you can "Soften." If you'd like to change the shape of that bevel, you could do this a bit with a contour which will affect the reflections. Or go right to the detail "Contour" settings where you could choose from different types. In this case, a slightly more rounded look.
If you want, you can also introduce a "Texture." These defaults are pretty bad. But under the pop-up menu here, you'll find other options such as "Artist Surfaces." And these allow for subtle textures. I put that in at a low value. Adjust the "Scale" and lower the "Depth." Something just slightly to brake it up. Now, you might wonder why I put a texture in there, but I often find that a little bit of texture helps the graphic hold up better when it gets compressed for the web or it gets output to a television environment and goes through satellite compression.
By avoiding a completely flat area color, the use of gradients and texture can really come in handy. Now, you can add a "Stroke" if you want. Put something along the outside edge. And remember, the "Bevel & Emboss" type actually supports a "Stroke Emboss." If you just want to stroke the edge, leaving the logo alone. A little bit of "Inner Shadow" can add some perspective or depth. In this case, making that bevel have an inside shadow. And then of course, you could add a "Drop Shadow" to the overall element, and drag that into place and adjust the size, as well as the spread and the overall distance.
Now, many people will choose to put the "Drop Shadow" on another places, but you could it here as well. There's lots of other options, "Satin" is a useful one if you'd like to create a bit of highlights on the surface. And it creates a sense of liquid. Just make sure you play with how that's added, with the blending mode, and refine things a bit. In this case I like that, as it added a little bit of punch and displacement in the lighting. That looks pretty solid. Let's click "OK." And I'll nudge that into place just a little bit.
And because I like that, I'm actually going to go to my "Styles" panel, and save that. You'll see several styles already loaded, but if you click, you could store that. And I'm going to cal that "Bug." I'd recommend that you save these styles so that you can easily reload them in the future. Remember, with Layer Styles, with a single click you can quickly apply different looks. And there's that one that I just created.
It saved the combination of all of those layers. And you see that it makes it very simple. Some of these won't work because they change the color or they cut things up. In this case it added a puzzle texture. But I do like the one I made, and a few of these others for just different edges. Let's clear that out, and apply the new one. And that looks good. In this case now I'll zoom out. And make sure you take advantage of that "Alpha Channel" action.
When I run that, you're going to notice something very important. If we look at the channel, notice that the drop shadow was written into the channel, in this case the soft edge. I'd recommend that you put a background color back there. So if you want that drop shadow to be black, put black into the background. Let's just invert this white background to black, and then save the graphic. First, I'll save out a Photoshop file.
And then I'll also save out a flatten graphic, to be more compatible on other applications. "Save As," in this case the TIFF. I don't need the "Layers" but I do want the "Alpha Channel." Everything looks good. And the Alpha Channel will cut the transparency. And there you have it, a logo bug ready to drop in to your video production or to watermark your web video by loading it into your compression application.
- Designing lower thirds in Photoshop
- Creating alpha channels in Photoshop
- Designing 3D type in Photoshop
- Distressing text
- Creating a watermark
- Animating text with After Effects
- Using and customizing animation presets
- Extruding 3D text in After Effects
- Creating titles in Premiere Pro
- Adding a logo to a lower third
- Linking text