Join Richard Harrington for an in-depth discussion in this video Acquiring logo files, part of Motion Graphics for Video Editors: Creating Animated Logos.
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…One of the biggest challenges that pops up when it…comes time with logos is actually getting a good file.…You see people will say things like, rip it down from my website.…That's problematic because the logos on…a website are generally speaking, low quality.…Let me show you this so you understand the pixel count.…I'm going to go over to my personal blog for a moment.…And I have a small logo file in the upper left corner.…Sure I could right click on that and copy the image,…but let's switch into a program like Photoshop for a second.…
When I make a new document, and I paste that on the clipboard,…well the good news is is that logo on the website was scaled.…But this particular file is still well below…the resolution I need for a video project.…At only 750 pixels, that's not going to cut it when I need 1920.…Blowing that up to higher resolution is going to…soften the image and it's just not that good.…Plus, remember, with most websites the logo that appears…this size is actually going to be this size.…Now, the good news is with responsive…
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- Acquiring logo files
- Understanding what file formats are supported
- Sizing a vector logo in Photoshop or Illustrator
- Saving a logo with transparency
- Importing a logo into After Effects
- Animating layers
- Extruding a logo in 3D
- Rendering the animation
- Creating cast reflections and cast shadows
- Filling a logo with a pattern
- Adding rays and glows