Join Rob Garrott for an in-depth discussion in this video 023 Styling animation to communicate emotion, part of Design in Motion.
Hi! Rob Garrott here and welcome to Design in Motion,…the weekly series where we explore important fundamentals in the world of motion graphics.…So today we are going to be talking about perception.…I want to make a very simple statement.…The kind of movement that you create has a huge impact on how a viewer perceives…that graphic animation.…Now, that may seem like a very simple statement, but what does it really mean? Let's take a look.…Here we are in After Effects and I've got two words set up in the exact same fashion.…Action and Romance.…Now, each of these words conjures up very different images.…
The word Action conjures up images of action, fight scenes and car chases and…things like that, things we associate it with high-intensity, high-energy.…The word Romance is a very soothing word. It relaxes you.…It makes you feel and think of things of love.…These two words have very different meanings and they conjure up very different…images and I have animated them in very different ways.…Let's take a look at that.…
- Communicating emotion using color correction
- Using expressions to control animation
- Rendering type in a seamless environment
- Doing more with less in the After Effects render queue
- Creating bouncing animated type using dynamics
- Creating realism with Global illumination
- Working with Xrefs to simplify the workflow
Skill Level Intermediate
After Effects CS5.5 New Featureswith Mark Christiansen1h 42m Intermediate
After Effects CS5 Essential Trainingwith Chad Perkins8h 39m Beginner
Design in Motion
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