From the course: International SEO

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Using specific on-page tactics for international SEO

Using specific on-page tactics for international SEO - Adwords Tutorial

From the course: International SEO

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Using specific on-page tactics for international SEO

- [Instructor] The main goal of search engines around the world is to find and provide searchers with relevant and quality results. Search engine optimization helps search engines discover, index, and return those relevant results to the right potential visitors. There are a number of things you can do with the code behind your pages to optimize them for search engines. And these On-Page tactics can help get your content discovered and shared with your target audiences. Virtually all the standard best practices for On-Page SEO apply to your internationalized content as well. And for a more in depth look at on page optimization in general, you can always head over to the SEO foundations course here in the library. Before we dive in, it's important to note that you might be optimizing for different search engines around the world. Well, some of them will have slight differences in how they weight each of these elements. A…

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