From the course: International SEO

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Using segmentation to evaluate international audiences

Using segmentation to evaluate international audiences - Adwords Tutorial

From the course: International SEO

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Using segmentation to evaluate international audiences

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- [Presenter] As your international SEO efforts get underway, you'll want a reliable method for measuring and reporting on success. While we've looked at some basic analytics reports, one of the key features of Enterprise Analytics tools is the ability to create and apply segments to whatever set of data you may be looking at. Segments can be comprised of just about any criteria that you can think of, including language and location. Well the major analytics tools all have this functionality, we're going to once again use Google Analytics to show how this works. The key here is that whatever objectives and key performance indicators you've determined to measure your SEO performance, with segments you can look at them in the context of each regionalized and language-specific audience. Let's take an example of a global eCommerce site in a transaction report. Here we can see the revenue and transaction data across the site, but…

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