From the course: International SEO
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Using meta tags to define target languages and regions - Adwords Tutorial
From the course: International SEO
Using meta tags to define target languages and regions
- [Instructor] While major search engines like Google and Yandex support methods like hreflang to help discover alternative language and country targeted content, there are other search engines around the world that don't, and leveraging additional ways of showing search engines just who our content is meant for, can help. While not used by all search engines, there are some meta-tags that can help some of them understand a page's target country and language. First, the content language meta tag can be embedded directly into the head section of your HTML pages. You can format these using the ISO 639 abbreviated language code and the ISO 3166 country code separated by a hyphen. For example, French Canadian content would be fr-ca, English Canadian would be en-ca and so on and so forth. Another way to declare the language target of the content is by putting it directly in the title or HTML element like this. And while either…
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