From the course: International SEO
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Using hreflang for optimization - Adwords Tutorial
From the course: International SEO
Using hreflang for optimization
- [Instructor] When you're creating content for multiple regions or in multiple languages, you'll want to let search engines know about each one of those versions. One of the best ways to help search engines understand the relationships between your translated content is to use the hreflang attribute. These language annotations are the means for you to provide a strong recommendation to search engines about what language and region the content is intended to serve. Basically, these tags will tell a search engine where each internationalized version of the page lives by specifying each of the URLs along with the language and country targets. While these make a lot of sense and can be a fantastic indicator for search engines, you should note that language annotations are not currently supported by all search engines. Google and Yandex are among those that do support these. But if you're optimizing for specific search engines,…
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