From the course: International SEO

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Understanding international keyword considerations

Understanding international keyword considerations - Adwords Tutorial

From the course: International SEO

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Understanding international keyword considerations

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- [Instructor] Keyword research is the foundation and backbone of any search engine optimization effort. As search engines evolve, and provide more personalized and localized experiences, understanding the words and phrases that your audience will use when they're looking for your products and services will continue to be important. In order to optimize, you need to know what you're optimizing for. And when you move towards international SEO, this concept remains the same. Generally, you'll approach keyword research for international SEO in the same way you would for any other website, but you'll take into account cultural and linguistic considerations, and local competition factors in your target markets. Start with an initial seed list of keywords that are based on your content initiatives and your goals and objectives. Or if you already have an existing target list, begin with that. Review your list region by…

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