From the course: International SEO
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Understanding how search engines handle multilingual content - Adwords Tutorial
From the course: International SEO
Understanding how search engines handle multilingual content
- [Narrator] We've seen how things like server location and how you handle your domains, sub domains, and URL structure can provide search engines with additional cues to help discover what languages or countries your site is targeting. And we saw that if you're targeting multiple languages, you'll want to help search engines as much as you can by making sure your content is fully translated, making sure to include navigational and core site functions in that localization process. Now we're going to look in a little more detail at how search engines actually view your international websites. First, search engines are really interested in making sure that they know exactly what language is in use on a page that they might be returning to a user in their results. They know as well as you do that getting this wrong can lead to a very bad user experience. So don't let a search engine try to guess the character set that you're…
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