Advertising through location-based targeting presents highly effective, relevant, and timely campaigns. In this video, learn how to integrate location-based targeting as part of your targeting tactics.
- [Instructor] Target Audiences Based on Location. … Location is another factor in programmatic advertising … that didn't exist until only a few short years ago. … Targeting ads based on someone's location … can be pinpointed to the city, … zip or postal code, or even smaller. … This happened to me the other day, … I was in Boston and searched for information … from a book that I had read. … It was a book about data and I needed to reference … that information for a presentation. … I got what I needed and went to my meeting. … Later that day, I received an ad showing me … that the author of the book that I looked up earlier … was going to be hosting a workshop in New York City … later that week. … Obviously, the campaign was modeled … on anyone familiar with the author … or the concepts in the book. … Then it targeted people who were … within a certain geographical region … surrounding his upcoming workshop. … What a relevant, timely, and specific ad. … Location data is easier to access than ever before. …
- Data and behavioral targeting
- Managing programmatic and third-party data
- Reaching the right audience
- Targeting audiences
- Dealing with ad fraud