From the course: International SEO

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Reporting international SEO performance effectively

Reporting international SEO performance effectively - Adwords Tutorial

From the course: International SEO

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Reporting international SEO performance effectively

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- [Instructor] While analysis and diving into the data can help you understand your international audiences and identify areas for optimization, you'll also want to incorporate regular reporting in your measurement strategy. This will help you trend the same performance indicators over time, highlighting successes and showing you where to spend a little more time and effort. One thing you probably don't want to do is spend your days navigating through your analytics solution, all your webmaster tool platforms, your additional SEO tools, and more, copying and pasting into your regular reports. And the good news is that these days, you don't have to. There are lots of automated reporting and data visualization tools in the market, that can automatically connect to all of your different data sources and provide reports that are always up to date, and that require very little if any effort to maintain over time. Of course…

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