From the course: Programmatic Advertising Foundations
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Reach the right audience at the right time - Adwords Tutorial
From the course: Programmatic Advertising Foundations
Reach the right audience at the right time
- [Narrator] Reach the right audience at the right time. When seeing an ad, have you ever asked yourself why this ad is showing to you at this time? Sometimes the best way to approach learning about Programmatic is to observe how it affects you. If you have a Google account, go to your account settings. Go to Google, click on your icon, then click on Manage Your Google account. Click Data and Personalization Options. A little down the page, there is a heading for Ad Personalization. Click on Go to Ad Settings. If this is your first time here, then you are in for a treat. Here, you are able to see how Google, as an advertiser, sees you and segments you based on your interests, from basic demographics of age and gender, to segments based on your browsing history, search history, YouTube viewing, and partners. When an advertiser wants to reach you, they look at the segmentation factors that fit their ideal audience…
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