Programmatic and real-time bidding (RTB) enables advertisers to reach audiences based on behavior, and deliver the ad in a creative format that best suits the message. In this video, learn how advertisers are able to reach the right audience at the right time, on the right device, with the right ad.
- [Narrator] Reach the right audience at the right time. … When seeing an ad, have you ever asked yourself … why this ad is showing to you at this time? … Sometimes the best way to approach … learning about Programmatic … is to observe how it affects you. … If you have a Google account, go to your account settings. … Go to Google, click on your icon, … then click on Manage Your Google account. … Click Data and Personalization Options. … A little down the page, … there is a heading for Ad Personalization. … Click on Go to Ad Settings. … If this is your first time here, … then you are in for a treat. … Here, you are able to see how Google, as an advertiser, … sees you and segments you based on your interests, … from basic demographics of age and gender, … to segments based on your browsing history, … search history, YouTube viewing, and partners. … When an advertiser wants to reach you, … they look at the segmentation factors … that fit their ideal audience profile. … If someone is introducing a new, healthy energy snack, …
- Data and behavioral targeting
- Managing programmatic and third-party data
- Reaching the right audience
- Targeting audiences
- Dealing with ad fraud