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Programmatic advertising and first-party data

Programmatic advertising and first-party data: Programmatic Advertising Foundations
Programmatic advertising and first-party data: Programmatic Advertising Foundations

Marketers must be able to differentiate and utilize first- and third-party data to create campaign targets while complying with local and global data privacy regulations. In this video, learn how to apply data management protocols in accordance with local and global requirements.

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Skill Level Beginner
1h 14m
Duration
2,369
Views
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Skills covered in this course
Advertising Marketing Adwords

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